Step 1: Customer Research That Fuels Growth

Most brands are flying blind. Building creative and writing copy based on vibes, not data.

We took a different route:
→ Analyzed 1,000+ customer reviews (brand + competitors)
→ Identified emotional triggers that got buyers to act
→ Mapped objections that were silently killing conversions
→ Uncovered gaps that competitors weren’t speaking to

This allowed us to engineer ad angles and landing page messaging that matched what customers already wanted to hear, not what the brand thought sounded good.

What you can do this week:
→ Read your top competitors’ reviews on Amazon or Trustpilot.
→ Look for patterns in frustrations, wins, and language.
→ Plug those insights into your next ad script or landing page headline.

Step 2: Conversion Rate Optimization That Actually Moves the Needle

No traffic source in the world will save a site that’s slow or confusing.

Here’s what we fixed immediately:

• Site speed: Desktop score 32 → 96 | Mobile 13 → 66

• Navigation: Simplified categories, removed jargon-heavy labels

• Product pages: Added lifestyle imagery, visual reviews, key USPs above the fold

• AOV testing: Experimented with shipping thresholds until we found the sweet spot

Result:
A 23.88% increase in conversion rate… from the same traffic.

What you can do this week:
→ Run your site through PageSpeed Insights
→ Add trust signals (like review badges) above the fold
→ Test a new free shipping threshold… even £5 can shift AOV

Step 3: Creative Output That Scales

They had been running the same 5 creatives for 3 months.

No wonder results were flat.

We rebuilt their creative system from the ground up:
→ 20% of ad budget permanently allocated to creative testing
→ Weekly production cadence (instead of monthly)
→ Modular system: swappable hooks, CTAs, and visual formats to maximize output with less effort

Result:
5x more creative variations, with 85% less production time.

What you can do this week:
→ Break down your best ad into reusable parts (hook, visual, CTA)
→ Create 3 new ads by swapping just one element at a time
→ Set a weekly testing goal: 2-3 new variations, minimum

Step 4: Ad Account Restructure for Scale, Not Chaos

Their ad account was a mess, 20+ campaigns, no naming conventions, overlapping audiences, and zero data flow.

We restructured everything:
→ Simplified campaign architecture
→ Dedicated testing campaigns for creative variables
→ Daily bid and budget adjustments based on live data
→ Strategic scaling (10–20% increases every 48 hours, not random spikes)

And most importantly:
→ Our media buying and creative teams worked together to ensure we weren’t just guessing, every dollar spent was backed by performance data and creative feedback.

What you can do this week:
→ Audit your campaigns for overlap/conflict
→ Create a separate testing campaign with one variable at a time

TL;DR: Growth Isn’t Magic. It’s Fixing What Others Ignore.

Here’s what drove $2M+ in 90 days:

1. Research that replaced guesswork

2. CRO improvements that converted traffic you’re already paying for

3. A creative engine that fuels ongoing scale

4. Account structure that gave us clarity and control

No fluff. No “big idea” campaigns. No bloated budgets.

Just foundational systems that work.