3 Strategies To End Your Year Strong

News & Updates

• Instagram is Rolling Out Trial Reels: Now you can test your organic Reels on Instagram! This is rolling out to accounts in the coming weeks. We recommend testing 3 hooks in Trial Reels and then posting the winner to your account. Meta’s Announcement.

• Meta Tightens Advertising Policies for Sensitive Categories: Starting January 2025, Meta will implement stricter restrictions on advertising for sensitive categories, including health and wellness. This move aims to prevent sharing sensitive user data through Meta's Business Tools.
  Cardinal Digital Marketing.
  

• Shopify's AI Integration Enhances Merchant Services: Shopify's stock experienced a 5% surge following an upgrade from Loop Capital, highlighting the company's effective use of artificial intelligence to improve merchant services. AI applications include personalized responses and automated emails, contributing to accelerated revenue growth and expanded operating margins.
  Barron’s.
  

• TikTok Shop Gains Traction in U.S. Social Shopping: Since its U.S. launch in September 2023, TikTok Shop has significantly boosted social shopping, achieving $100 million in sales on Black Friday alone—a threefold increase from the previous year. This success underscores the platform's growing influence in the e-commerce landscape.
  Business Insider.

Black Friday Has Ended, Now What?

Here are 3 things you should consider doing after Black Friday to keep the momentum going:

1) Emphasize Your Shipping Cutoff Times

Make sure your customers know the shipping cutoffs for holiday delivery. Highlight those dates in your emails, on your website, and in ads! Nobody wants to deal with late gifts.

Lean into urgency here with your copy, this is one of the best times of year to do it.

Keep it simple, “Order now to get it by Christmas/the 25th!”.

2) Highlight The Gifting Angle

Next, focus on the gifting angle. Show how your products make the perfect last-minute gift.

Think: gift guides, bundle deals (like buy one, gift one), or showing your products in a stocking/with bows on them.

We always tell our clients no matter what time of year, when you walk into a Starbucks you know what season it is. Now’s the time to show it’s the holiday season, so be like Starbucks and present your product as the perfect gift.

3) Don’t Forget Q5 After The Holidays

Once Christmas is over, welcome to Q5! This is the period from December 26th to January 1st when ad costs drop because brands spend less, but customers still have money from gift cards and Christmas cash. Use this time to crush it with:

1️⃣ End-of-season sales

2️⃣ Inventory clear-outs

3️⃣ New Year promos

Use These Strategies To End 2024 On A High Note

Remember, the post-Black Friday season is just as important as the big day itself. Use these strategies to maximize sales and keep your brand top of mind through the end of the year. Let’s make Q4 your best quarter yet!

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Celebrating the standout achievements of our clients—proof that strategy, creativity, and relentless execution lead to incredible results!

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3️⃣: A ecom client that joined us last month struggled to scale past $15k spend per month. Now, they are spending $150k monthly with a better CPA than their targets and pumping out high-converting creatives weekly.