🚨 5 Static Ads That Caught Our Eye This Week

Hey friend,

Static ads don’t have to be background noise.

Done right, they stop the scroll, tell a story, and sell in under 3 seconds.

Here are 5 that do it brilliantly, and what you can steal from each one 👇

1. Merry People

🧠 Principle: Social proof sells

This ad leads with a simple but powerful review headline:

⭐ “BEST GIFT EVER!”
⭐ Backed up by a 5-star graphic
⭐ Reinforced with colorful, product-first imagery

Why it works:

It instantly borrows credibility from happy customers. By stacking a review with a perfect star rating, the ad communicates trust and desirability in under two seconds. Pair that with bright, gift-worthy visuals, and you’ve got both the rational proof (people love it) and the emotional hook (this will make someone happy).

This ad also pops really well with the boot variants clearly being shown with a nice white border for added contrast. They also feature water droplets strategically in the image of the boots as well to showcase a product USP (being waterproof).

2. Dose Bundle

🧠 Principle: Seasonality + Social Proof Wins

This ad blends a seasonal hook with a customer review for maximum relatability:

✅ “Bundle up for Fall” makes the offer feel timely and relevant
✅ A real testimonial adds credibility, highlighting daily use and doctor approval
✅ Strong CTA with “30% OFF + FREE GIFT” pushes urgency and value

Why it works:

It hits both logic and emotion. The fall theme taps into seasonal buying behavior, while the testimonial makes the supplements feel trustworthy and habit-worthy. The bold discount + free gift seals the deal by stacking value.

3. Gruns Superfood

🧠 Principle: Bold + Benefit Stacking Bold Statement Ad

This ad leads with an unapologetically bold headline: “The proof is in the poop” that’s impossible to ignore. Then it stacks proof-driven benefits right on top of the product:

✅ 6g of prebiotic fiber

✅ Supports daily poops

✅ Helps relieve occasional bloating

✅ Promotes healthy gut function

Why it works:

It uses humor and directness to grab attention, then quickly shifts into clear, functional benefits. By stacking multiple outcomes, the ad reassures the viewer that the product is effective across different gut health needs. It’s equal parts scroll-stopping and convincing.

4. Brevitē

🎒 Principle: Us vs. Them

This ad creates contrast by directly stacking product features against a competitor:

✅ “Us” side highlights useful add-ons (laptop sleeve, luggage strap, secret pockets, machine washable)

❌ “Them” side crosses those features out, making the alternative look bare-bones

✅ Bright green highlights emphasize the winning features

Why it works:

It simplifies the buying decision. Instead of overwhelming with specs, it frames the choice as obvious: our bag has everything, theirs has nothing. The side-by-side visual plus highlighted text makes the comparison impossible to miss, even in a quick scroll.

5. RSVLTS X Disney

👕 Principle: Let the Product Sell Itself

This ad makes the shirt the star by zooming in on the details:

✅ Bold, colorful Disney print instantly grabs attention
✅ Close-up magnifier highlights fabric quality and design intricacy
✅ Minimal distractions, just logos and the product front-and-center

Why it works:

It leans on the strength of the product and brand collab. Fans of Disney instantly recognize the characters, while the detailed close-up builds confidence in the craftsmanship. The simplicity of the layout makes it clear: if you love Disney and bold statement shirts, this is for you. For apparel, we often see ads crush like this that just show the designs clearly. This ad executes that perfectly for the right person.

That’s a wrap for this edition.

👉 Borrow these.
👉 Adapt them to your market.
👉 Test relentlessly.

Because in a busy feed, it’s not just about being there.

It’s about being remembered.

Back later this week,
Tony

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