5 static ads that cut through the noise this week.

Hey friend,

Most static ads don’t fail because they’re bad.

They fail because they’re forgettable.

This week, I’ve pulled 5 examples that do the opposite… they stand out by being crystal clear, benefit-forward, and built for scroll-speed consumption.

These ads didn’t need motion to move people.

They let the visual do the selling.

Let’s break them down 👇

1. Hume Health - “98% DEXA Accurate”
🧠 Principle: Use authority as your opening line

This ad leads with trust:
→ 98% DEXA accurate
→ Trusted by 12,000+ clinics

Then brings the high-tech credibility into the home with clean, medical-grade visuals.

The 50% off offer + code is a direct CTA that complements (rather than distracts from) the core value prop.

Why it works:
This is a clinic-level solution, repackaged for consumers, and it feels like it.
Strong authority signal + clear incentive = scroll-stopping.

2. PRESS Juice - “I lost 3kg”
🧠 Principle: Lead with the outcome, not the ingredients

The ad copy is literally a 5-star review.

But it nails the formula:
→ Specific outcome (3kg lost)
→ Feel-good benefit (more energy)

Paired with crisp, colorful product visuals and a simple 25% off bubble, this ad feels like proof, not a pitch.

Why it works:
Social proof is more powerful when it’s not dressed up.
This ad keeps it raw and real, exactly what health-conscious buyers want.

3. Humantra – “One Serving Has…”
🧠 Principle: Visual breakdowns build believability

This ad translates ingredient benefits into real-world comparisons:
→ Magnesium = 1 cup of spinach
→ Potassium = ½ a banana
→ Zinc = 4 eggs

It’s visual, snackable, and ridiculously easy to process.

Why it works:
No one buys “electrolytes” - they buy what they do. 
This ad bridges the knowledge gap in seconds, making complex health benefits feel tangible and immediate.

4. Jennah Organics - “Got 10lbs of old waste stuck inside?”
🧠 Principle: Bold, benefit-first copy drives intrigue

This ad doesn’t beat around the bush - it opens with a problem no one wants to admit, but everyone reacts to.

Pair that with:
→ A visual that feels clean and apothecary
→ A money-back guarantee
→ 3 fast, symptom-driven bullets

And you’ve got a full funnel in a single frame.

Why it works:
It’s direct, human, and impossible to ignore.
The red underline under “Clean it out” draws the eye and reinforces urgency without feeling gross.

5. HIMS - “79% of customers wish they started sooner”
🧠 Principle: Use regret to create action

Instead of promising growth, this ad flips the script:
→ 79% wish they’d started earlier.

That’s not a feature, it’s a feeling.
It’s paired with a clean before/after and a calming visual layout that softens the message.

Why it works:
Regret is a powerful motivator.
This ad doesn’t say “look what you’re missing”
It says “don’t be too late.”
Subtle, but strong.

That’s a wrap for this week.

✅ Use these examples to inform your next static concepts
✅ Study how they handle proof, benefits, and objections
✅ Build faster, smarter, more strategic creative

Because when your static ads are this sharp
You don’t need motion to make people move.

Back in your inbox next week.

- Toby

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