6 ads that make people buy 👀

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Static ads are still one of the most reliable weapons in paid social…

When they’re built properly.

This week, I broke down 6 static ads across beauty, supplements, wellness, and the conversion psychology behind why they work.

Steal the frameworks 👇

1. Prose: Exhaustion → Personalisation Pivot

Ad: Bathroom shelf shot of personalised Prose products
Copy: “If you’ve tried every haircare brand & trick in the book, without results…
Do yourself a favor and invest in personalized formulas from Prose.”

🧠 Principle: Failed Attempts Reframing + Personalised Escape Hatch

Why it works:

This ad doesn’t sell shampoo - it sells relief from trial-and-error.

The opening line immediately qualifies the buyer: “If you’ve tried everything…”

That signals experience, not curiosity. It speaks to someone already frustrated, the highest-intent buyer.

“Personalized formulas” reframes Prose as categorically different, not just better.

You’re no longer choosing between brands you’re choosing between generic vs tailored.

The real power move:

“Invest” instead of “buy.”

This subtly reframes price as commitment, not cost.

🔧 How to steal it:

• Speak directly to people who’ve already failed with alternatives.

• Use language that implies experience (“you’ve tried…”, “you’re tired of…”).

• -

2. Athletic Greens: Cost Comparison as Justification

Ad: AG1 jar with a side-by-side cost breakdown
Headline: “Feel the power of simplicity.”
Visual: AG1 replaces 6 supplements → $79 vs $140/month

🧠 Principle: Price Anchoring + Mental Accounting

Why it works:

This isn’t a supplement ad - it’s a spreadsheet for your brain.

AG1 doesn’t argue quality.

It argues math.

By listing what people already buy (multivitamin, probiotic, greens, adaptogens…), the ad reframes AG1 as consolidation, not indulgence.

The moment your brain does the math, the price objection disappears.

“Simplicity” is the emotional wrapper around a very rational decision.

🔧 How to steal it:

• Break your product into what it replaces, not what it contains.

• Show price comparisons visually, not buried in copy.

• Use this format aggressively for mid-funnel and retargeting.

3. Sleep Supplement: “This Isn’t for Everyone”

Ad: Capsules on a clean background
Headline: “This supplement ISN’T for everyone”
Sub: “It’s for go-getters, early risers, late-night achievers…”

🧠 Principle: Disqualification = Desire

Why it works:

This ad does the opposite of what most brands do.

Instead of expanding the audience, it narrows it.

“That’s not for everyone” instantly triggers:

“Wait… is it for me?”

Then it lists identity traits, not benefits.
You don’t buy better sleep.
You buy alignment with who you see yourself as.

This is aspirational identity marketing disguised as honesty.

🔧 How to steal it:

• Open with who it’s not for.

• Sell identity before selling outcomes.

• Especially effective for premium or habit-based products.

4. EarthFlow: Fear-Based Stat Framing

Ad: Folded grounding mat
Headline: “70 Million Americans Suffer With Sleep Issues”
Sub: “Don’t Join Them.”

🧠 Principle: Social Proof via Negative Association

Why it works:

Most brands say: “Join thousands of happy customers.”

This one says: “Avoid becoming part of a bad group.”

Humans are more motivated to avoid loss than pursue gain.

The stat makes the problem feel massive.

“Don’t join them” makes it feel avoidable - if you act now.

Minimal design keeps focus on the message, not the product.

🔧 How to steal it:

• Use large, uncomfortable stats to frame the problem.

• Position your product as an escape, not an upgrade.

• Keep visuals minimal so the message lands.

5. Kion: Event-Based Relevance + Outcome Claim

Ad: Hand-held supplement jar
Copy:
“Presidents’ Day Sale 🇺🇸
Better Than Protein
20% Off”

🧠 Principle: Calendar Relevance + Bold Comparison

Why it works:

“Better than protein” is a challenger claim.
It invites skepticism, which increases attention.

The holiday frame justifies urgency without discount fatigue.
This doesn’t feel like a random sale, it feels timely.

Hand-held shot adds authenticity and lowers production friction.

🔧 How to steal it:

• Tie promos to real calendar moments, not made-up events.

• Make one bold comparative claim - don’t hedge it.

• Keep visuals raw so the claim does the work.

6. Mockingbird: Risk Reversal via Real Usage

Ad: Baby in stroller, UGC style
Copy:
“100% Mockingbird - we love it!”
“Try Mockingbird for 30 days risk-free”

🧠 Principle: Social Proof + Friction Removal

Why it works:

This ad feels like a parent texting a friend.

The endorsement is casual, not polished - which is exactly why it works.

The 30-day risk-free trial eliminates the biggest stroller objection:

“What if it doesn’t work for our baby?”

This is confidence without shouting.

🔧 How to steal it:

• Let real customers do the talking, lightly edited.

• Pair UGC with clear risk reversal, not more features.

• Especially powerful for high-AOV or decision-heavy products.

The Thread Running Through All 6

These statics aren’t designed to be pretty.

They’re designed to do a job.

Every one of them leans on the same core levers:

• Exclusion over inclusion (“Not for everyone”, “Don’t join them”)

• Reframing price through context (replacement costs, investment language)

• Trust before persuasion (UGC, real usage, credible stats)

If your statics aren’t converting, it’s rarely a design issue.

It’s almost always an offer and positioning problem.

🚀 Want help fixing that?

If your creative looks good but isn’t pulling its weight…

Book a free Brick-by-Brick Audit and we’ll:

• Tear down your current ads and creative

• Identify the messaging gaps capping your scale

Hit reply with “AUDIT” or grab a slot here, and we’ll take it from there.

Or » Book A Call With Me Here «

Back next week,

Toby.