6 bottlenecks throttling your growth

Hey friend!

If your Meta ads feel stuck or you've hit a growth ceiling, the problem might not be your ads—it’s likely a creative bottleneck in disguise.

After working with over 200 brands and auditing 100’s of 7, 8, and even 9-figure ad accounts, I’ve seen this pattern time and time again:

Brands understand that ad creative is their most significant growth lever, yet few (even agencies) implement a strategy that seamlessly integrates with their media buying.

The good news?

There are 6 bottlenecks holding brands back, and fixing them unlocks serious scale—our clients usually break sales records in the first 90 days of working with us.

Let’s break it down.

IN TODAY’S EDITION

  • Industry News & Updates

  • 6 creative bottlenecks throttling your growth

  • Creative swipe file giveaway

Let’s dive in!

News & Updates

  • U.S. Consumer Spending Relies on the Wealthy – A WSJ report highlights that the top 10% of earners now account for nearly half of all U.S. consumer spending, raising concerns about economic stability if high-income spending slows. Despite strong job growth, consumer confidence saw its biggest drop since 2021, fueled by inflation worries and potential tariffs. (WSJ)

  • U.S. E-Commerce Growth Projected to Normalize: After accelerated growth during the pandemic, U.S. e-commerce sales are expected to stabilize at a more modest annual growth rate of around 6%, similar to pre-pandemic levels. (RW)

You don’t have an ad problem.

If your Meta ads feel stuck or you’ve hit a growth ceiling,

I’d wager it’s not an ad problem—it’s a creative one in disguise.

After helping 200+ brands generate nearly half a billion $, I see it time and time again:

You understand that creative is your biggest leaver with paid ads…

Yet few (including agencies) understand how to implement a robust creative strategy that seamlessly works with your media buying.

There are 6 bottlenecks holding brands back from scaling.

And every brand that comes to us, whether they’re spending $50k or $1m on ads per month, has at least 1 of these 6 bottlenecks, which is throttling their growth.

Fix these, and growth takes off— most of our clients see record-breaking sales months within the first 90 days of our partnership because we can alleviate these.

Here’s the rundown:

  1. Ideation: Are your ideas data-driven or guesswork? Without research guiding your briefs, you’re flying blind.

  2. Testing: Is your process methodical? Or is your ad account a hot mess with too much going on?

  3. Variety: Variety is targeting. Leaning on one format leaves opportunities untapped.

  4. Volume: Not testing enough slows learning; too much muddies them—balance matters.

  5. Iteration: Post-test, do you refine based on results? Skipping this stalls progress.

  6. Feedback Breakdown: A disconnect between creative and media teams kills efficiency.

How We Crack It:

  • Dedicated strategists dig into your audience and past tests.

  • Creative and media sync daily for a tight feedback loop.

  • Bulletproof testing gives every ad a fair shot.

  • A variety matrix ensures we explore all angles.

  • A scoring system that dissects why creatives win or flop.

The result?

✔ Smarter tests
✔ Faster learnings
✔ Harder scaling

When creative, paid ads and landing pages align… our partners shatter ceilings 🚀

Your Next Step:

Apply for a Brick-by-Brick Audit, where we identify and help you fix these bottlenecks.

My team will dive into your Meta, Google, Ad Creative, and Landing Pages—collecting all the issues we find and presenting them in a 70-page roadmap of fixes.

It looks something like this:

Here’s what you’ll receive:

 Deep-dive strategy call – We’ll assess your brand’s growth potential and uncover opportunities.
 Data-backed creative strategy – Built on your ad data, industry insights, and missed opportunities.
 Full Meta & Google audit – We’ll identify creative gaps, account inefficiencies, and quick wins.
 Custom action plan – A step-by-step roadmap to hit your next record month.

And the best bit… it won’t cost you a dime!

We only offer 5 audits per month—so if this is something you’re interested in receiving for your brand - Apply using the link below:

No pressure :)

SUPPLEMENT BRANDS…. You’re not testing enough creative variety.

If you’re running:

✔ The same UGC formats on repeat
✔ 1-2 ad angles with slight variation

💰 You’re leaving serious revenue on the table.

I’ve compiled 100+ high-converting supplement ad types that top brands need to scale.

How We Can Help You

1. Apply to work with Brick.
Spending $50k+ per month on ads? If you're ready to scale to $1M+ per month and beyond, consider working with our team at Brick. We keep our client roster small, and when brands join, they rarely leave. We don’t often have openings, but if you're serious about growth: Book a call with Toby here.


2. Follow us.
If you’re not already following me, now’s the time! I share free resources, in-depth case studies, and daily e-com insights to help you scale your brand—follow along and level up your game: LinkedIn / Twitter.

That’s all for now, folks!

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