News & Updates

• TikTok’s Ban Actually Happened….Sort Of? TikTok was down for less than 24 hours in the United States. President Trump then issued an executive order pushing the ban back another 75 days. The U.S. is actively seeking to mitigate national security risks associated with TikTok by requiring ByteDance to divest its ownership, potentially establishing a U.S.-based ownership structure or joint venture to oversee the platform's operations. Forbes
  

• Motion’s 2025 Creative Report Came Out: Detailing out predictions and shifts they are seeing with creative this year. Some of these to note are humor is making a comeback, authenticity is still key (despite the rise of AI), and higher volumes of creative can help ad accounts scale faster. Motion

• Netflix Stock Jumped Up 10%: The streaming platform announced the main reason for the jump was from their lower-tiered plan, which features ads. Advertising revenue doubled year over year for Netflix. Yahoo

8 Factors For Ultimate Brand Growth

1️⃣ Offer & Offer Testing

Offers can make a HUGE difference on whether a brand succeeds or not. Focus on making an enticing offer that people don’t think twice about.

Whether it’s bundling products together, making a starter pack, or figuring out a great introductory/new customer offer…this can be a huge unlock for brands to scale with paid ads.

2️⃣ Conversion Rate Optimization & Landing Pages

If you don’t have heatmaps such as Microsoft Clarity installed on your website, do it today. It’s free and will give you countless ways on how to make your site better for visitors (more on this in a future newsletter).

Making your site convert better helps everything. It helps organic traffic, paid ads traffic, and even your email convert better. This is an area I’m surprised to often see brands don’t pay enough attention to.

I highly recommend having someone else (a friend, relative or complete stranger) look at your site and tell you their thoughts. A great way to do this is to have them do a specific task + speak out loud about their thinking and what they are doing. For example, “buy women’s leggings in blue.”

You’ll instantly see friction and areas you need to improve.

We often see people mess up in these areas:

• Homepage optimization:

  • What makes you different?

  • Why should people choose you?

  • What do you have to offer?

  • What can we eliminate on the site that’s distracting? (Especially look for things that are moving, which can be highly interruption to someone scrolling on their own.)

• Main menu navigation:

  • Is it focused on your main product categories?

  • Are there no more than 7 items listed? (Ideally closer to 5)

  • Are things listed in the proper order from highest priority on the left to lowest priority on the right?

  • Is it confusing? (Hint: It should be clear for someone who knows nothing about your brand what you offer when reading)

• Product page:

  • Are objections answered? (Return policy, shipping, guarantees, etc.)

  • Are we clear about the size, dimensions, weight, quantity, what it’s made of, etc.?

  • Do we have a variety of product photos shown? (High-end studio shots, UGC, lifestyle, callouts, etc.)

Another way we sometimes tackle all of this is to make new landing pages. We then will get those landing page learnings and implement them on the main site.

Side note: We love doing site audits! Let us know if you ever need a second pair of eyes here.

3️⃣ New Products, Updates & Features

As a brand, you should constantly focus on feedback from your customers. What do they love? What do they hate? How can we improve this in future products?

The brands we tend to scale the most are relentless with customer feedback and take it to heart. They then make version 2.0 of products, and customers love them even more for it (and continue coming back).

You don’t have to go crazy here and push loads of new SKUs like a madman. Take the time to listen to customers, see what you can do to improve your products, and iterate with the next version.

4️⃣ Organic Content

The beauty of cracking organic content is it shows us what we can then amplify even further with ads. Think of it as free testing.

A great organic content team can be so valuable for a brand. Oftentimes, we observe people who see an ad go to the brand’s page/profile. If the brand is killing it organically, too, people have a higher sense of trust and ultimately feel better about making a purchase.

StrawberryMilkMob is a great example of a brand crushing organic. She initially made funny TikTok’s about men for her female viewers (see below). She then dropped a bikini line and went from selling them in her parent’s house to now having a huge warehouse.

@strawberrymilkmob

Don’t underestimate the power of organic content.

5️⃣ Creative & Copy

Advertising has changed a lot over the years. The most significant shift has been creative and copy really driving how people are targeted.

Creative has always been a huge factor in advertising success. Continue to push a variety of creative out there and don’t sleep on testing copy as well.

I’ve spoken to a lot of brands who have said “only images work” or “only video works” - ideally, you want to crack both so you can reach more people. Continue to test and try new things.

Also, PLEASE don’t let your brand identity hold back creative. If everything looks polished and perfect, then it likely looks too much like an ad, and people will automatically scroll past it. Don’t be afraid to shake things up from time to time.

Note: share learnings in all of these areas for even more growth. If we see a certain line is working really well with ads, you better believe we will put it on the website, in emails, etc.

6️⃣ Reputation Management

When we talk about reputation management, we are mainly talking about 2 main areas:

1. Google results: When you Google your brand name + “reviews”, what shows up? Is it positive, negative, or a mix of the two? What can we do to turn negative reviews into positive ones?

2. Ad comments: Are you paying attention to ad comments? Are they positive or negative or a mix? Are you handling them appropriately and in a way that other people who view it would be favorable to?

Ensure you are showing up for your customers and providing a quality product. How you handle negative feedback can have a huge impact on whether people on the fence may buy or not.

7️⃣ Subscriptions & Maximizing LTV

If you aren’t offering a subscription of any kind, can you? These can be great for increasing your customers' LTV. (We even have some brands doing these with stickers, it doesn’t have to be a huge endeavor.)

Think about what you can do to get people coming back. Can you offer a subscription whether it be monthly, quarterly, or annually?

In many ways, subscriptions run themselves and can help you get more consistent sales if done right.

Yes, they might not be for every brand, but they are worth considering.

8️⃣ Influencers & Collaborations

Lastly, we have influencers and collaborations. These can be done in various ways whether on organic posts, ads, or even with events or product releases.

Don’t sleep on current customers; these can be some of your biggest brand advocates.

Think about what influencers and brands your customers love. Is there a way you can do some sort of collaboration with them? The right collaboration can push $10s if not $100s of thousands of sales over the course of a few days. Thse can be especially nice in slower times of your seasonality.

Closing Thoughts

There’s a lot here; we get it. Focus on a few key areas and work to improve them little by little over time. We recommend setting up metrics for the top 3 things you want to focus on above and get to work seeing what you can do.

Once you start to see success, slowly add in another 1-2 items. Or if you have a larger team, you can split this up between them, which works great too. The key is measuring it so you can continue to make data-driven decisions based on facts, not feelings.

Bonus: 75+ Visual Hooks (Steal These)

We’ve compiled a list of 75+ visual hooks you can leverage to grab attention in the first 3 seconds of your ads and organic efforts. We continue to improve this sheet, so refer back to it from time to time.