Actionable Tips for Q1 Growth

News & Updates

• TikTok's Social Shopping Gains Momentum in the U.S.
  Since its U.S. launch in September 2023, TikTok Shop has significantly boosted social shopping, achieving $100 million in sales on Black Friday alone—a threefold increase from the previous year.Business Insider
  

• Alibaba and E-Mart Form $4 Billion Joint Venture
  Alibaba Group and South Korea's E-Mart are finalizing a $4 billion joint venture, merging their e-commerce platforms, AliExpress Korea and Gmarket, to strengthen their position in South Korea's online retail market.Reuters

• Holiday retail sales rose 3.8% in the U.S.
  Surpassing forecasts, with e-commerce seeing a 6.7% boost. Deep discounts drew cautious shoppers, helping retailers recover from a slow start to the season. nypost.com

Start Strong with These 9 Winning Tactics

As we kick off 2025, it’s time to set the tone for a strong Q1. While the holiday season might be behind us, January offers a wealth of opportunities to engage customers, build loyalty, and set the foundation for a profitable year ahead.

In this edition of Brick-by-Brick, you’ll find actionable strategies and fresh ideas to help you:

• Retain and reward your best customers.

• Boost conversions with smart, Q1-specific offers.

• Explore new channels and tactics for growth.

Whether you’re looking to refine your subscription strategy, test new promotions, or revamp your creative assets, there’s something here for every brand ready to level up. Let’s make 2025 your biggest year yet!

Now, let’s dive in…

1. Rethink Subscription Retention Strategies for the New Year

As customers reassess budgets and spending in January, subscription cancellations may spike. Get ahead by updating your cancellation flow to let subscribers apply a loyalty discount or one-time promotion to their next order instead of cancelling. This minimizes churn and reinforces customer loyalty.

2. Reward Your VIP Customers in Fresh Ways

For the Top 20%: Surprise your VIPs with an exclusive New Year offer they can activate in one click. It could be a small discount, free shipping, or early access to a product launch.

For the Top 1-2%: Automatically apply a special reward—like a free product or bonus points—to their next order as a thank-you for their continued support.

3. Capitalize on New Year Shopping Trends

With consumers eager to start fresh, January is prime time for promoting products tied to health, wellness, organization, and productivity. Craft campaigns around themes like “New Year, Better You” to tap into their motivation. Highlight bundles and subscription plans to drive higher AOV.

4. Create Seasonal Build-Your-Own-Bundle Pages

A customizable bundle page can be a game-changer, especially in Q1 when shoppers are looking to commit to healthier routines or productivity hacks. Tailor your bundles to current trends (e.g., fitness gear, skincare routines, meal prep kits) for added appeal.

5. Audit Your Review Collection Process

The New Year is a great time to optimize your review flows. Set up automated requests for customer reviews post-purchase and make it easy for buyers to share their feedback. Highlight glowing reviews in ads and on-site to boost social proof.

6. Leverage Post-Purchase Upsells

Turn new year purchases into bigger opportunities with smart upselling. Offer complementary products during the checkout process or within post-purchase emails to boost lifetime value (LTV).

7. Analyze Q4 Data to Refine Your Q1 Strategy

Use insights from Q4 to identify what worked best—top-selling products, ad performance, or channels that over-delivered. Apply these learnings to fine-tune your Q1 campaigns for even greater impact.

8. Upsell Resolutions with Educational Content

Help customers succeed with their New Year goals by pairing products with guides, videos, or webinars. For example, a skincare brand could include a "30-Day Clear Skin Challenge" to drive product use.

9. Cash-back offers Instead of Discounts

Offer a percentage of their purchase back as store credit, e.g., “Spend $100, Get $20 Back.” This encourages repeat purchases while maintaining margins.

In Summary:

Q1 is your chance to build momentum for 2025. Retain top customers, test fresh offers, and refine your strategies based on Q4 insights. Start strong, stay innovative, and set the tone for a successful year.

Questions? Just hit reply!

Client Wins 🚀

We’ve shattered growth records for our DTC clients over the last 6 months.

New sales peaks. Record product sales. More growth in a timeline we thought impossible. As we move into Q1, I not only want to take a second to reflect on these wins…

But also to acknowledge the incredible work my team has put into getting these results.

My vision at Brick was to build a team almost like an elite Premier League squad. All working in unison to get outstanding results for our DTC clients.

Safe to say that we’re getting there faster than I thought.

I’ve compiled a few slides featuring some of our top wins this year.

I could’ve crammed it with more but - that’s how well our team has crushed it lately!