News & Updates

• PayPal Enters Ads Market: PayPal has launched a new ad platform, using insights from Venmo and Honey. Expect more DTC ad options as they expand to millions of merchants in 2024. Business Insider.
  

• Amazon Leverages Social for Sales: Amazon is now selling products directly via TikTok, Instagram, and Facebook ads, helping DTC brands tap into social audiences more seamlessly. New York Post.

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• If you weren’t able to attend our LinkedIn Live, watch the recap here (We got really nerdy)

  5 Creative Breakthroughs Every DTC Brand Needs to Scale Beyond $1 Million Per Month

  

Supercharge Your BFCM Campaigns with Winning Ad Creative! 🚀

As we count down to the biggest shopping season of the year, it’s time to ensure your ad creative is ready to drive results.

Think of BFCM as the peak moment for all the awareness and anticipation you’ve been building throughout the year—it’s time to turn interest into action!

With increased ad volume and eager shoppers, your creative needs to be clear, engaging, and immediate.

Here’s how static ads can be a game-changer this season:

• Quick Impact: Highlight your offer upfront to capture attention immediately—let the landing page seal the deal.

• Cost-Effective: Static ads are efficient on budget and time, allowing you to create high-quality ads without stretching resources.

• Time-Saving: Compared to the production demands of video ads, statics are quicker to produce and launch, giving you more time to focus on strategy.

• Easy to Scale and Iterate: Static ads allow for quick adjustments and variations, making it easy to test multiple versions and scale successful creatives without extensive production time.

• Ideal for High Volume: Static ads can be created in bulk, enabling you to deploy a variety of messages and visuals to capture diverse audience segments throughout the BFCM period.

The key to BFCM success is straightforward, compelling creative.

To help you get inspired, we’ve pulled together a collection of high-performing ad creatives:

👆🏼 Here’s why this ad is effective 👆🏼

• Clear, Bold Headline & Offer: The “Best-Sellers 3-Pack” headline is simple, direct, and eye-catching, immediately letting customers know what’s being offered.

• Discount Emphasis: The original price is crossed out, and the new discounted price is highlighted in red, creating a strong sense of value and urgency.

• Minimalist, Native Design: The ad’s clean, uncluttered design feels native to the platform, focusing attention on the offer without distractions.

• Product Representation: The neatly stacked shirts give a clear view of color options and product quality, helping customers visualize what they’re purchasing.

• Effective Use of Contrast: The bold black text on a light background creates high readability, making the message easy to absorb at a glance.

👆🏼 Here’s why this ad works well 👆🏼

• Catchy Headline: “It’s Leather. But Better.” is bold and intriguing, immediately sparking curiosity and conveying a value proposition.

• Strong Discount Callout: The prominent “20% OFF” badge grabs attention and emphasizes the savings, adding urgency.

• Clear Product Focus: The wallet is shown in high detail, showcasing quality and design, which appeals to potential buyers.

• Gift-Friendly Message: The “Last-Minute Gifting Made Easy” tagline taps into the holiday season mindset, positioning this as a practical, thoughtful gift.

• Simple, Minimalist Design: The clean layout keeps the focus on the product and the offer, making it easy for viewers to process the message instantly.

👆🏼 Here’s why this ad works well 👆🏼

• Clear Black Friday Label: "Black Friday Sale" at the top immediately signals to viewers that this is a special, limited-time offer, increasing urgency.

• Bold Discount Display: The repeating "35% OFF" in the background reinforces the discount, ensuring the deal is prominent and memorable.

• Focus on the Product: The Gleam Body Scrub is shown front and center with good lighting, giving a clear view of the product and its branding.

• High-Contrast Design: The dark background contrasts with the white product jar and yellow text, making the ad visually striking and easy to read.

Winning Attributes of Effective BFCM Ads that you can apply to your static ads:

• Bold Headlines & Visible Discounts: Short, eye-catching headlines and prominent discount callouts (e.g., “20% OFF”) immediately grab attention and communicate value.

• Clean, Simple Design: Minimal layouts keep the focus on the product and offer, ensuring easy readability and impact.

• High-Quality Product Display: Clear, well-lit images highlight the product, enhancing appeal and building trust.

• Versatile & Scalable: Static ads allow for easy adjustments, A/B testing, and scaling without complex production needs.

• Holiday-Ready Messaging: Include seasonal cues like “Last-Minute Gifting” to align with holiday shopping mindsets.

• Effective Contrast & CTA: Use color contrast for key elements and clear CTAs to drive immediate action.

🚀 Access Our $400M BFCM Playbook 🚀

Ready to supercharge your BFCM campaigns?

We have put together a comprehensive BFCM playbook, which is packed with insights, strategies, and actionable tips that have driven over $400 million in sales for our clients.

From high-impact creative ideas to advanced scaling tactics, this resource has everything you need to crush your goals this holiday season.

How We Can Help You

1. Apply to work with Brick.

   Own a brand spending $50k+ per month on ads? if you're ready to scale to $1M+ per month and beyond, consider working with our team at Brick. We keep our client roster small, and when brands join, they rarely leave. We don’t often have openings, but if you're serious about growth: Book a call with Toby here.

2. Want my team to audit your ad accounts and ad creative for free?
   We'll examine every aspect of your acquisition strategy, identify issues, and create a custom growth plan—all in 50+ slides tailored to your brand. There are no strings attached, and it won’t cost you a dime. Apply Here!

3. Follow us. 

   If you’re not already following me, now’s the time! I share free resources, in-depth case studies, and daily e-com insights to help you scale your brand—follow along and level up your game: LinkedIn / Twitter.

That’s all for now, folks!