Black Friday Results Are IN...

Shopify Stats

• Shopify stores sold over $11.5 BILLION in products this BFCM weekend (up 24% since last year).

• Over 76 million people bought from Shopify stores worldwide.

• Sales peaked Friday at Noon with $4.6 million in sales/minute. Wild! (Shopify)

How Did Brick Do?

• We broke new BFCM records for over 90% of our clients.

• On average, our clients this year saw a 29% increase in BFCM compared to last year.

• Average sales for each client were $386,490 from Friday to Monday.

• 70% of our clients had their highest sales day ever on Black Friday.

• Our biggest percentage of growth was 1,091% compared to last year. This was a client we convinced to try a sale this year (a seasonal brand who never considered running an offer).

What Worked This Year

• On the Facebook side, we had a lot of success with Advantage+ Broad audiences.

• Top performing creative had the product shown fairly big + text overlays of 1 offer displayed.

• The majority of winning creatives were image ads.

• Internally this year we also created an updated tracker sheet, which we consistently updated over the weekend with performance metrics, ad account changes, and client communication.