🧱 Brick isn’t built like other agencies

Welcome back to the Brick-by-Brick Newsletter… where 7–8 figure brands learn how to scale efficiently.

Tony and I just wrapped a few days in New York - not just a catch-up, but a hard reset on what we’re building at Brick.

We pressure-tested our systems, questioned how we partner with brands, and walked away clearer than ever on why we’re different from the sea of “ecomm agencies.”

We’ve distilled it into five truths - the principles that guide every partnership and the reason brands choose us over the typical agency model.

If you’re serious about growth and feel like you’ve plateaued, »snag a free audit«. We’ll show you exactly where you’re leaving money on the table and how to break through.

Now let’s get into the five truths we’re doubling down on 👇

1) Being small is our moat

Most agencies chase headcount and revenue, bragging about how many clients they “manage.”

That’s not us.

We deliberately cap our roster because fewer clients = higher standards.

When you work with Brick:

• You don’t get a “junior” media buyer learning with your ad budget.

• You don’t wait weeks for creative that was templated from another account.

• You get direct access to the founders and a senior pod of 4–5 experts who obsess over your brand.

2) Our edge is depth

Surface-level strategy is everywhere - broad advice, copy/paste tactics, and a shiny deck of “best practices.” Depth is rare.

Depth looks like:

• Mining 2,000+ customer reviews to find the objection nobody is addressing in your ads.

• Building multi-angle creative briefs that speak to distinct avatars (not just “your core customer”).

• Looking at your brand holistically to see where you have bottlenecks and addressing these accordingly.

Most agencies are looking for the next “ad that works.”

We’re looking for the system that keeps working.

3) Growth isn’t the goal - effectiveness is

Fast growth is easy. Anyone can crank spend and show you a bigger topline.

At Brick, we don’t measure success by how quickly we can scale an account. We measure it by how effectively we can grow while protecting the economics that matter: contribution margin, MER, and cash in the bank.

That means cutting underperforming ads without hesitation, fixing conversion leaks before pouring more into traffic, and holding spend steady when “scaling” would mean sacrificing standards.

Our north star isn’t being the best agency for all brands. It’s being the most effective partner for a few, one that grows with discipline, precision, and long-term profitability in mind.

4) Radical candor builds trust

Most agencies only share the wins. We share everything.

At Brick, candor is part of the operating system:

• Every Friday you’ll get a “State of Play” report: what’s working, what’s not, and how we’ll fix it.

• If results slip, you’ll hear it from us before you notice it in your dashboard.

• We’ll tell you the uncomfortable truths most agencies avoid - because that’s how you move faster.

5) This wasn’t just an offsite - it was a systems overhaul

Our New York offsite wasn’t about team dinners or brainstorming on whiteboards.

It was about pressure-testing every part of how we operate.

Our cadence is tighter, our testing ladder sharper, and our feedback loops shorter.

The result is a system that compounds: fresher creative shipped every week, testing that drives clear decisions, and post-click tweaks that lift AOV and conversion rate.

This wasn’t about incremental tweaks. It was about building Brick to be the most effective agency for ambitious e-commerce brands.

Why this matters for you

There’s a massive gap between “good” and “exceptional.”

Most agencies are content to live in the middle.

We’ve chosen to live in that gap, and that’s where the biggest wins are found.

👉 Book a call and let’s recalibrate your growth strategy for Q4.

🤳🏼 We’re Hiring:
Senior eCommerce Creative Strategist

Brick is looking for a Creative Strategist who can turn deep customer research and data into scroll-stopping ads for our 7–8 figure brands.