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Carousel Ads: Your Secret Weapon for Higher Conversions

Discover exactly how to boost engagement and sales using carousels

Author

Toby Waller
May 02, 2025

Hey friend!

Carousel ads have become one of the most powerful yet underused ad formats available. If you're not leveraging them yet, you're missing out on serious engagement and conversion opportunities.

Here's how you can master carousel ads and use them effectively:

Why Carousels Are a Game-Changer

Carousels give users multiple points of engagement within a single ad. They’re visually appealing, interactive, and ideal for storytelling or showcasing variety. META also tries various carousel images at a time, so if the first image doesn’t perform they’ll try the second and more (making them more dynamic).

As we always say at Brick, it’s all about variety. Here are some ideas for how you can add a variety of carousels into your ad account (with examples of course!).

  • Step-by-Step Product Demos: Showcase how your product works with each carousel card highlighting a different step, clearly guiding your audience to the final action.

  • Listicle: Share “4 reasons why people need X product”. Make it as visual as you can for added clarity here.

  • Customer Reviews Carousel: Build trust instantly by highlighting multiple customer reviews in a single carousel, creating social proof at a glance.

  • Product Variants and Categories: Display different styles, colors, or product categories within one carousel to engage diverse interests and increase chances of clicks.

  • Before and After Transformations: Clearly demonstrate your product’s effectiveness by visually comparing before-and-after scenarios to illustrate dramatic benefits.

  • Features and Benefits Breakdown: Highlight different features and benefits across carousel cards, effectively communicating value and encouraging deeper engagement.

  • Mix Up Creative Formats: Try an image in the first slide and then a video in the next. Try different people in each image, different product locations, different qualities of creative (from organic to polished looking).

  • Keep each card visually engaging and clear.

  • Make sure your first image strongly captures attention.

  • Add a “Swipe ➡️” in the first image to encourage people to continue through.

  • Use concise copy to maintain engagement across cards.

  • Add a flowing shape that draws people towards the next card.

  • Finish with a strong call-to-action on your last carousel card.

Ready to drive higher engagement and conversions?

Time to give carousel ads a spin!

How We Can Help You

1. Apply to work with Brick:

Spending $50k+ per month on ads?
If you're ready to scale to $1M+ per month and beyond, consider working with our team at Brick. We keep our client roster small, and when brands join, they rarely leave:

»Book a call with Toby here«

2. Follow us:

If you’re not already following me, now’s the time!

I share free resources, in-depth case studies, and daily e-com insights to help you scale your brand, follow along and level up your game:

»LinkedIn / Twitter«

That’s all for now!

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