Crack BFCM with Winning Ad Creative

Key Elements of Winning Ads for BFCM

1️⃣ Leverage Your Top Creatives

Your previous campaigns are a goldmine. Dive into your ad history and pull out the top-performing creatives—the ones with the highest click-through rates, engagement, or conversions. Then give these winning ads a BFCM makeover:

• Add sale-specific overlays or banners to highlight discounts.

• Use copy emphasising urgency, such as "Limited-Time Offer" or "Ends Soon!"

• Incorporate festive elements like holiday colors or Black Friday themes to make them feel fresh and timely.

💡 Pro Tip: If an ad resonated with your audience earlier this year, it’s likely to perform well again when updated with a seasonal focus.

2️⃣ Use Ad Frames to Highlight Discounts

Ad frames are a simple yet effective way to make your promotions stand out visually. Adding bold text or graphic frames around your product images grabs attention and reinforces your offer.

• Why They Work: Frames direct focus toward the discount or sale message, ensuring it doesn’t get lost in the ad.

• How to Implement: Overlay a frame with messaging like “BLACK FRIDAY SALE – 40% OFF” or “CYBER MONDAY DEALS.”

📌 Example: A product image with a sleek, minimalist frame featuring bold text like “25% OFF ALL WEEKEND” immediately signals value to the customer.

3️⃣ Big, Bold Text Wins Attention

In the crowded BFCM ad space, clarity and simplicity win. Using big, bold text ensures your offer is noticed, even as customers scroll quickly through their feeds.

• What Works: Use direct language like “FLASH SALE – 50% OFF” or “BIGGEST SALE OF THE YEAR.” Avoid cluttered designs or overly complex messaging—clarity is key.

• Add Urgency: Phrases like “Last Chance” or “24 Hours Only” push customers to act before the deal ends.

🕒 Pro Tip: Pair bold text with minimal imagery to make your message the focal point of the ad.

4️⃣ Create Visual Scarcity

Scarcity is a powerful motivator, especially during BFCM when customers are primed to take advantage of limited-time deals. Incorporating scarcity into your ad creative can boost urgency and conversions.

• How to Show Scarcity:

  • Use countdown timers to highlight how much time is left in the sale.

  • Add banners with text like “Only 5 Left” or “Selling Out Fast.”

  • Include phrases like “While Supplies Last” to create FOMO.

💡 Example: A product image with a banner reading “Only 3 Days Left to Save 40%” instantly communicates urgency and encourages immediate action.

5️⃣ Showcase Multiple Offers

If your BFCM strategy includes discounts across categories or bundles, highlight them all in your ad creatives. This appeals to different customer segments and maximizes cross-category purchases.

• How to Present Multiple Offers:

  • Use carousel ads to feature different discounts (e.g., “30% Off Accessories,” “20% Off Apparel”).

  • Incorporate text overlays on product images to showcase the variety of deals.

  • Use bundle-focused messaging like “Get More, Save More” to encourage larger cart sizes.

📌 Example: A carousel ad showing a handbag with “30% OFF” and a scarf with “20% OFF” encourages customers to explore multiple products.

💡 Pro Tip: Combine best-sellers with underperforming items in bundles to clear inventory while driving value for customers.

Set Yourself Up for Success

Ad creative is your most valuable tool this BFCM. By leveraging these tactics, you can stand out in crowded feeds, engage your audience, and drive mind-bending sales.

I’ve compiled a collection of creative examples to help you scale your campaigns faster and more effectively.

Check Out the Creative Inspiration Here 👇🏼