Hey friend,

Scaling a brand to $1M+/month isn’t about hacks or lucky creatives.

It’s about building the right strategy:

→ Grounded in real customer insight
→ Matched with creative that resonates
→ Backed by smart media buying and CRO

This week, I’m breaking down exactly how we scaled a men’s apparel brand from $150K to $1.16M/month:

✅ The positioning shift that unlocked new audiences
✅ The creative & landing page updates that drove 28% lower CPA
✅ The exact media buying and post-click moves that fuelled the growth

Here’s the full breakdown:

In 2024, we partnered with a men’s apparel brand that had stalled at ~$150K/month.

The founder wanted to break past this ceiling, but was hitting the usual barriers:

→ Audience saturation
→ Stagnant CPA
→ Limited creative angles that had run their course
→ A single demographic that had been over-targeted

Here’s a breakdown of how we helped them scale to $1.16M/month in less than 12 months.

1️⃣ Breaking out of a niche audience

The brand’s creative and positioning were laser-focused on gym-goers and hardcore fitness enthusiasts.

But our customer research uncovered a much broader market opportunity:

→ Young professionals
→ Men 35–50 looking for elevated casual wear
→ Buyers looking for quality staples, not gym-specific wear

We:

✅ Analyzed reviews, customer support tickets, and post-purchase surveys
✅ Mapped top-performing ad angles
✅ Built out new customer personas and positioning

The repositioning: from “gym wear” → to “versatile, premium everyday menswear.”

2️⃣ Creative strategy that unlocked scale

Big creative wins came from:
✅ Moving away from just static product shots
✅ Introducing lifestyle-driven Reels
✅ Testing short-form UGC with everyday scenarios (office, weekend, travel)
✅ Building advertorial-style landing pages to frame the brand story for new segments

Result:
→ 35% higher engagement on Reels vs statics
→ 28% lower CPA from UGC vs branded content
→ 18% higher conversion rates on advertorial LPs vs standard PDPs

3️⃣ Smarter media buying & CRO

We scaled spend methodically:

→ Started new campaigns with $100/day test budgets
→ Scaled winners by 20–30% every 2-3 days
→ Prioritized ASC+ to find new pockets of scalable audience
→ Segmented campaigns for new vs existing demos

On-site CRO improvements included:

→ Page speed boosted from 32 → 96 desktop | 13 → 66 mobile
→ Global CVR lifted to 2.8%
→ Optimized product pages with new lifestyle imagery and customer testimonials

4️⃣ Feedback loop between creative & media buying

Our media buyers and creative strategists worked in lockstep:

→ Weekly creative reviews
→ Briefs built from real performance data
→ Modular ad concepts tested and iterated rapidly
→ Winners recycled with new hooks and refreshed UGC angles

📈 The results

→ Revenue scaled from ~$150K → $1.16M/month
→ CPA reduced by 28%
→ Paid social is now driving the majority of monthly revenue… profitability
→ $2m is our next revenue milestone

Our 30-Day Pilot lets you test our strategy, creative, and media buying… without locking into a long-term commitment.

We’ll plug into your account, audit what’s holding you back, and deploy new creative built to scale.

Clear improvements. Smarter testing. Zero fluff

 If we don’t move the needle, you walk away. No questions asked.

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