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How This Apparel Brand Hit $1M in 30 Days—Without Blowing ROAS

Most brands struggle with seasonality—big sales during peak times, followed by months of inconsistent revenue. But what if you could flatten the dips and scale year-round without breaking your ROAS?

We did that for an apparel brand, helping them hit $1M in 30 days while maintaining profitable acquisition.

Here’s the breakdown 👇🏼

🚀 The Problem: Seasonal Boom & Bust

This brand crushed summer sales but saw huge drop-offs in colder months. They relied on a single best-selling product that wasn’t built for year-round demand.

Goal: Break the seasonality trap and drive consistent revenue without over-relying on deep discounts.

🎯 The Strategy: Data, Creative, and Smart Scaling

✅ Data-Backed Decisions: Used Triple Whale to analyze 2 years of sales trends—identifying key seasonal drop-offs.

✅ New Product Expansion: Introduced a winter collection to create revenue streams beyond summer.

✅ Ad Creative Testing Machine:

• Launched ASC+ for new customer acquisition.

• Rigorously tested different ad angles, offers, landing pages and creative formats.

• Focused spend on high-converting creatives while avoiding audience fatigue.

📈 The Results: $1.1m in sales over a 30-day period

🔥 This brand came to us doing $600k per month
🔥 Crossed $1M in revenue in just 30 days
🔥 Reduced seasonal drop-offs & stabilized revenue year-round

💡 Lessons You Can Apply Today

If your brand struggles with seasonality, here’s how to break the cycle:

1️⃣ Find the gaps in your sales data—your off-season is someone else’s peak.
2️⃣ Expand your product offering to create year-round demand.
3️⃣ Test new creative angles to target fresh audiences & retain existing customers.
4️⃣ Have a seamless feedback loop between your media buyers and creative team

→ Need a fresh game plan to scale? 

We’ve got you covered.

Reply to this email, and I’ll send over insights tailored to your brand.

📊 DTC Profitability Calculator – Know Your Break-Even Metrics

Are you struggling to figure out what ROAS you actually need to be profitable? We built this DTC Profitability Calculator to help you cut through the guesswork and instantly see the numbers you need to hit.

✅ Find your break-even bROAS/CPA in seconds
✅ Adjust inputs to see how different costs impact profitability
✅ Get a clear roadmap to scale profitably in 2025