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• TikTok Released Their 2025 Trends Report
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Here’s how you can start using visual hooks effectively in your ads:

1️⃣ Use Movement and Contrast

Bright colors and sudden motion are guaranteed attention-grabbers. Our brains naturally focus on dynamic and contrasting visuals, which makes this a great starting point for your ad.

• Use bold, contrasting colors to create visual energy.

• Add dynamic motion like spinning products or objects dropping into frame.

• Pair these elements with fast-paced music or sound effects to amplify impact.

• The key here is having the motion in view when your video starts.

Examples: A product spinning, dramatic color transitions, or a dynamic text overlay popping into view.

2️⃣ Leverage Curiosity

Tap into your audience’s natural desire to know more. When something intriguing or unexpected happens, people instinctively want to stick around to figure it out.

• Show a close-up product shot with mystery elements, like an unwrapping or reveal.

• Open your ad with a question like, “What’s inside this box?” to hook viewers.

• Hold something partially out of frame and slowly reveal it to build anticipation.

Examples: A creator teasing what’s in their hands, showing only part of your product, or asking, “Can this solve your biggest problem?”

3️⃣ People (Especially Faces) Grab Attention

Humans are drawn to faces, and emotions sell stories better than words alone. Including people in your ads, especially with exaggerated expressions, can make them more engaging.

• Start your ad with a close-up of someone showing surprise, excitement, or joy.

• Use genuine reactions—whether funny, silly, or heartfelt—that make your content feel authentic.

• Don’t forget thumbnails: expressive faces in your thumbnail can dramatically increase clicks.

Examples: A creator gasping at your product, laughing with friends, or holding their head in disbelief.

4️⃣ Highlight Pain Points Visually

Before your audience can appreciate your solution, they need to see the problem. Creating a strong contrast between “before” and “after” is a proven way to draw people in.

• Dramatize common struggles your product solves, like messes, inefficiency, or discomfort.

• Use infomercial-style exaggeration: think black-and-white frustration scenes turning into full-color solutions.

• Make the payoff satisfying by clearly showing how your product improves life.

Examples: A cluttered counter replaced by your sleek organizer or messy spills resolved instantly by your product.

5️⃣ Play with Speed & Perspective

Unique angles and quick transitions keep your audience engaged by adding energy and variety to your content.

• Sync quick edits with music to create a rhythm that pulls viewers in.

• Use POV (point-of-view) shots to make viewers feel immersed in the experience.

• Add cinematic flair with drone-like effects, slow motion, or close-ups for extra drama.

Examples: Switching between wide and close-up shots, showing a POV product experience, or using fast cuts to keep the energy high.

Want to see some visuals? Tony shared some visual hook examples on TikTok here:

@tonydoesads

Use these to grab attention within the first 3 seconds of your videos 👀 These 7 focus on visual hooks you can do to grab attention with mo... See more

Bonus: 150+ High-Converting UGC Ads

We’ve compiled a list of 150+ UGC ads with great hooks. Videos you can reference when making ads or hiring creators in the future.