Stop Selling Products, Start Selling Lifestyles.

Showing a product in its specific use case is the fastest way to turn a click into a conversion.

Author

Toby Waller
September 12, 2025

Hey friend,

In today's ultra-competitive advertising landscape, simply telling consumers that you have a great product isn't enough!

Every brand is vying for attention & sales with ads on social media, making it harder than ever to stand out.

We've seen countless campaigns with fantastic offers and stunning visuals fall flat because they missed one crucial element: showing the customer exactly how that product fits into their life.

Instead of just advertising what you sell, it's time to start selling the seamless integration of your product into their everyday moments.

We've been digging into what truly makes an ad compelling, and the answer lies in connecting your product directly to a specific use case in your customer's life.

Here’s how to implement this tactic so it can be a game-changer for driving real sales:

1. Cut through the noise. Tell a story instead. 🎬

In a crowded ad feed, generic product ads are instantly forgettable.

A use-case ad, however, is a mini-story. 📖 

It instantly answers the question, "How does this make my life better?"

This immediate relevance resonates with your audience, causing them to stop scrolling and pay attention in a way a static product shot rarely can. 💡In a crowded ad feed, generic product ads get scrolled past.

Example:

Create Wellness allows golfers to envision their gummies giving them a stronger drive on the golf course.

2. Stop guessing. 🎯 Start showing.

Consumers aren't just buying products; they're buying the outcomes and experiences those products provide.

When you explicitly demonstrate a use case, you paint a vivid picture and do the mental work for your audience. 🖼️

This helps the customer envision themselves in that exact scenario, accelerating their decision-making process. 🚀

Example:

Rebel Bro shows parents exactly what outfit to buy for their child’s first day of school.

3. Move beyond the product. Build an emotional connection. ❤️

People buy based on emotion, and a use-case ad triggers a powerful emotional response.

It taps into desires for convenience, joy, or relief from a specific pain point.

This shifts the ad from "Here's a thing" to "Here's a feeling," which is a far more powerful driver of purchase intent. 💪

Example:

Vibit shows people with plantar fasciitis what life can look like being able to walk barefoot and pain-free.

4. Optimize your ads. 📈 Use a better creative strategy.

Meta's algorithms are constantly looking for relevance and engagement. Ads that clearly demonstrate value and resonate with a specific audience tend to perform better.

This translates to higher Click-Through Rates (CTR), improved Relevance Scores, and better ad delivery.

When your creative speaks directly to a customer's need, the algorithm is more likely to show it to the right people at a lower cost, which ultimately boosts your ROAS. 🎉

Main Takeaway

The takeaway? Stop making your customers do the mental work of figuring out how your product fits into their life. Show them.

Create ads that don't just display a product, but illustrate its role in their story. When you do, you'll not only stand out but truly drive action.

If you’re spending $50K+/month on ads and suspect you’re leaving growth on the table…

We’ll run a full acquisition audit of your ad account - breaking down what’s driving results, what’s wasting budget, and where scale is hiding.

You’ll walk away with:

→ The exact creative angles and formats you need
→ A clear roadmap to lower CAC and increase ROAS
→ A proven plan to scale efficiently

📅 Book your audit here → https://form.typeform.com/to/STTysERA

1. Start With Mass Desire (The Non-Negotiable)

Our 30-Day Pilot lets you test our strategy, creative, and media buying… without locking into a long-term commitment.

We’ll plug into your account, audit what’s holding you back, and deploy new creative built to scale.

Clear improvements. Smarter testing. Zero fluff

 If we don’t move the needle, you walk away. No questions asked.

🤳🏼 We’re Hiring:
Senior eCommerce Creative Strategist

Brick is looking for a Creative Strategist who can turn deep customer research and data into scroll-stopping ads for our 7–8 figure brands.

You’ll:

  • Own creative strategy from insight → angles → briefs → tests

  • Partner with media buying to scale what works

  • Lead structured testing and iteration cycles that move revenue, not just clicks

You’ve done:

  • 3–5+ years in DTC creative strategy (Meta/TikTok)

  • Proven track record of turning insights into profitable ad campaigns at scale

  • Comfortable mining reviews, mapping objections, and engineering hooks