News & Updates

• Pinterest’s Revenue Growth Slows 📉 Despite strong user engagement (11% increase in monthly users), Pinterest reported slower revenue growth projections for Q4, raising investor concerns. Partnerships with Amazon and Google show potential but have yet to impact sales significantly. Investors Business Daily
  

• Alibaba Faces Headwinds in China: Alibaba missed quarterly revenue estimates as economic uncertainty hit consumer spending. However, its international e-commerce revenue grew 29%, and cloud revenue rose 7%, fueled by AI adoption. Reuters.

Merchandising Focus: Crafting Irresistible Offers

Retailers focusing on aggressive pricing, bundled offers, and clear messaging will dominate this BFCM. Consumers are hyper-price-conscious, so create deals that resonate:

• Tiered Discounts: “Buy more, save more”, driving larger cart sizes.

• Exclusive Bundles: Pair best-sellers with underperformers for maximum AOV.

• Example: Blueland boosted AOV by bundling refillable cleaning products with discounts on multi-packs.

Cutting Through the Noise: Stand Out With Creative Timing

This BFCM, inboxes and social feeds will be packed with offers. To stand out:

• Personalization: Use data-driven insights to send the right offers at the right time.

• Dynamic Content: Incorporate AI to tailor ads and emails to specific customer preferences.

• Timing: Target Thursday night and Friday morning for optimal visibility.

Maximizing AOV: Build Bigger Carts

Higher AOV means more revenue with fewer transactions. Here’s how to do it:

• Bundles: Offer $150 worth of products for $100 to encourage larger purchases.

• Simplify Pricing: Deals like “3 for $36” are easy to understand and convert.

• Free Gifts: Sweeten the deal for higher cart sizes.

Strategic Sales Tactics to Boost Results

🔑 Create urgency: Use language like “Best Deal of the Year” to drive quick action.
🎉 Offer VIP early access: Reward your best customers with exclusive early deals.
📅 Plan key sales times: Focus your ad spend on high-impact windows like Thursday evening and Friday morning.
💡 Pro Tip: Use the momentum from Q4 to counteract the typical Q1 slowdown.

Early promotions and end-of-year urgency can help set you up for success heading into 2025.

This BFCM focus on creative variety, well-constructed offers, and strategic timing to cut through the clutter and dominate the holiday season.

🎯 Let’s make this your best BFCM yet—it's time to execute!

Bricks Partner Wins From This Week:

1. This brand in the CPG/wellness category joined us 60 days ago, experiencing meaningful leanings and performance improvements like never before, thanks to a new account structure and creative strategy 👇🏼

2. An apparel brand that joined us 90 days ago, hitting all-time monthly sales records thanks to improvements in their site conversion rate and our team 2X’ing their creative output 👇🏼

3. Hitting one of our partner's 1st million $ a month. This is a massive milestone for this brand, which started with us generating $150k monthly in revenue.

🚀 Unlock Our Creative Variety Checklist for BFCM Success! 🚀

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This resource is your ultimate guide to preventing ad fatigue, scaling smarter, and achieving record-breaking results.

Let’s make this your best BFCM yet! 🚀