📉 The real reason your conversion rate sucks

Hey friend!

Most landing pages don’t fail because of bad design.

They fail because they ask for too much, too soon.

Over the last year, we’ve audited 100’s of landing pages for brands spending $50K–$1M/month on ads.

Here’s what we’ve learned:

You can’t treat every visitor like they’re ready to buy.
You need to guide them through a series of micro-commitments that build belief and reduce friction.

That’s what this week’s deep dive is all about:

✅ The exact 6-step framework you can use to 2x conversion rates
✅ The psychological reason most pages lose 50–70% of potential buyers
✅ Tactical actions you can implement this week

Let’s break it down 👇

Why Most Landing Pages Fail

Traditional pages treat all traffic the same.

But buyer intent lives on a spectrum, from “just browsing” to “credit card in hand.”

Without understanding where a visitor is in their journey, you risk asking for too much, too soon.

Here’s what the data shows across millions of sessions:

• Only 12% scroll past the first full screen on mobile

• 64% leave the page without engaging with anything

• 83% abandon checkout due to commitment hesitation

This is a huge opportunity… if you’re willing to restructure how your page flows.

The 6 Micro-Commitments That Drive Conversion

1. Attention Capture

Your hero section needs to stop the scroll and qualify the visitor.
The intention of this section is not to sell. But to earn the scroll.
Use pattern-interrupt visuals, clear problem identification, and a low-friction hook to keep them on-page.

2. Interest Development

Next, we go deeper into the pain and tease the solution.

At this stage, you're not asking for anything but giving clarity. What’s the root of the problem? How does your product solve it differently? What’s the proof that it works?

This helps lift time-on-page and primes people for action.

3. Low-Stakes Action

This is where most brands fall short.

Not every visitor is ready to buy, but many are ready to engage. So we give them an easy step forward.

A quiz. A sample. A tool.

For example, a supplement brand might use a "Find Your Formula" quiz that captures cold traffic and turns them into warm leads we could nurture into sales.

4. Desire Amplification

Now you earn the scroll. Now let’s turn up the heat.
That means before/after examples, heavy social proof, product demos, and comparison charts.

We want visitors to start picturing life after the purchase, so that buying feels like the obvious next step.

5. Objection Removal

Right before the CTA, we hit the brakes and proactively answer every unspoken question.

What if it doesn’t work for me?
Is there a guarantee?
What’s the shipping timeline?
How do I return it?

We bring those answers to the page so the purchase doesn’t feel risky.

6. Purchase Facilitation

Now the page has done its job.
All that’s left is to make the "yes" as simple and clear as possible.

→ A bold CTA.
→ Clear value reminder.
→ Optional urgency or scarcity.
→ Final trust boost.

This framework isn’t hypothetical. It’s driven measurable lifts across brands we work with every day, especially when they’re spending heavily on paid traffic.

How to Put This Into Action

You don’t need to redesign your site.
You need to rethink your flow.

Here’s where to start:

1. Map your current landing page
   Where are users dropping off? Where does friction start?

2. Spot the commitment gaps
   Are you missing a micro-step that would keep cold visitors engaged?

3. Restructure your content hierarchy
   Move high-friction asks further down. Front-load clarity and value.

4. Test one micro-commitment this week
   E.g. Quiz - something that invites engagement.

Our 30-Day Pilot lets you test our strategy, creative, and media buying… without locking into a long-term commitment.

We’ll plug into your account, audit what’s holding you back, and deploy new creative built to scale.

Clear improvements. Smarter testing. Zero fluff

 If we don’t move the needle, you walk away. No questions asked.

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